To answer this question, first, familiarize yourself with the brand concept. Like many industries, marketing is filled with a wide variety of jargons. A brand is a name of a unique product or service in a market which make it differ from other product or service. The process of creating and publishing a brand name is called branding. In a simple word, branding means the act of creating a brand. Your brand is your promise. Your brand defines who you are and who you desire to be. In addition, people will identify and recall you by means of your brand.

The branding process is about developing, describing and creating experiences which customers can feel.

What are the differences between brand and branding?

In fact, a brand is a type of marketing tool and the branding is an action. Some people call it advertising branding, which is wrong because branding is about introducing something, but advertising is about promoting.

What is the purpose of branding?

The aim of branding is to create a marketing communication tool which leads to inform people, better communication and better customer service. Introducing your brand is a time-consuming and complex task. Branding can cause to increase sales, more presentations, and more product fans.

What are the stages of the branding process?

• Specifying your customers
• Study about brands in your industry
• Characteristics and advantages of your products and services
• Creating a tagline and logo
  delivering brand message
• Spread brand personality
• Designing poster, banner, and business card

In conclusion, the branding process is one of the most important parts of your business. A successful branding process can change your business into a big competitor in the market. Also, this causes customers to trust in your brand and buy your products. Alternatively, they Repeat shopping and introduce you to others.

How do I brand my products? How to develop a brand identity?

Describing your brand depends on many factors. You should be aware of your company’s mission and objectives, characteristics, and advantages of your products or services, customers’ attitudes toward you, customer contact quality with your company and customer’s needs and demands.

After gathering the above information, it’s time to begin making prototypes. Typography, color, and voice are the main aspects of a brand. Each one plays an important role in customer communications. Therefore, you must use a great font such as Comic Sans. In other words, you should pick types, colors, and voice that people describe as you describe your business.

Moreover, you need a memorable and meaningful tagline which delivers your brand messaging. You must determine your target customers to understand who you are attempting to reach and what their lifestyles are. This will help you to create a brand identity. Your voice (tagline) should be friendly, technical, informative and promotional.

As a whole, your brand image must be visible everywhere.

The branding process can be divided into the following parts:

• Brand strategy

Brand strategy is a plan to determine how, what, where, when and to whom you deliver your brand messages. In order to have a successful brand, you need a brand strategy to make you different from competing against big brands. A successful brand appears constantly in communication with people, environment, print, packaging, website, social media, sales and customer services. It is important to have a branding process to communicate with your target audience.

• Brand identity

• Logo design
• Tagline
• Poster design
• Stationery suite
• Business collateral
• Color scheme
• Banner design
• Business card design

Design a great logo and place it everywhere. This part is very important to your company branding process. Invest in time and money to employ a professional designer or agency to design your logo and tagline. A brand logo contains logo size and placement, color, typography, iconography, image and web elements.

• Brand tools

You should use your brand tools such as Website, Social page, blogs and etc., to increase the visibility of your brand. These tools will help you to promote your brand. Picking the tools are based on your promotion plan.

• Brand Launch

In this stage, you are about to introduce your brand. But how? You have 2 options. The first one is that you have to introduce your brand to your team or staff. This leads to having an internal brand. You will not believe that it is the most important part of your brand launch section. Because if your employees do not know why and how this brand is created and what its goals are, they may be confused in the middle and you may also get away from your goal.

The most important reason for using an external launch is to get more attention from people in the short term. By introducing your brand in this way you can make your first impression and deliver your brand message to the people. In this case, you can use Media or release a video about your brand. Even you can use a lower-pressure way in which your brand identity forms slowly.

Conclusion

With this guide, you can understand what you wish to have in your branding. In The Amazonist, you can have a professional designer team and consultants. You can have a variety of branding services which make your brand famous across the country and even the world.

Almost all brand-based marketing requires the branding process. For instance, imagine that a company produces new products which have not been in a market. In this case, a full branding process is required. Common situations are as follows:

• Replacing a company to vie with new rivals
• Integrating two companies with 2 various brands
• Establishing a new company or business
• A great shift in business strategy or direction
• Providing new service
• And so on.

How long does the branding process take?

Estimating branding time depends on the following factors:

• Size of your business
• Your product or service
  Number of required brand assets
• Your budget
• The branding service provider
• Brand launch
• Your competitors
• Your opportunities and challenges
• Your market

If you want to get professional advice and having professional branding, like many other business owners, you can use the services of agencies and companies related to this field. The Amazonist branding process is mentioned below.

• Studying about your goals and brand
• Researching on your market and rivals
• Working on your brand strategy
• Working on your brand identity such as designing the logo
• Working on your brand launch
• Giving you a marketing plan
• Supporting and consulting

Estimating branding process time

Each section described above will take time but in different duration.

Researching and studying about your goals and brand, your market and rivals, finding a position in the market. This process may take one day or a week or even more based on your data. Working on your brand strategy takes 1 week to 1 month. Working on your brand identity takes the most time. In this part you need:

• Logo design
• Font options
• Signage
• Tagline development
• Poster design
• Stationery suite design
• Business collateral design
• Choosing a Color scheme
• Banner design
• Business card design
• Social profiles
• Website design and development
• Blog
• ads

Actually, this part takes more time because it is more delicate and more accurate. Your brand identity takes 1 month to 2 months. 3 to 8 months is a common time for website design and development based on your website structures.

In general, branding is a long term process. It’s better to have a professional team on your side. Proudly, we can say that you can rely on The Amazonist branding services.

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