In simple words, SEO is the process of increasing your website reach for relevant searches. The more visibility your page has, the more likely you get attention and customers for your business.

How does SEO works?

Search engines like Google and Bing use bots to line pages  on the web, going from one site to the other collecting information about these pages and putting them in an index. Then algorithms analyze pages in the index, taking into accounts hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.

The surface algorithms are designed in a way to provide relevant searches to the users to have efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.

Unlike paid search ads, you can’t pay search engines to get higher organic search ranking.

Why is SEO important for marketing?

SEO is an integral part of marketing because people conduct trillion of searches every year, often With commercial intent to find more information about product and services. Search is often the primary source e of digital traffic for brands and compliments other marketing channels.

Greater visibility and ranking higher in search results than your competition can have a great impact on your bottom line.

However, the search results have been changes over the past few years to give users more direct answers and information that is more likely to keep the users on the results page instead of driving them to other websites.

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